BLS International, a company that offers digital-focused solutions for both governmental bodies and individuals, has revealed its purchase of a 51 percent ownership interest in SLW Media, a leading sports management company with extensive knowledge in the golf sector. The transaction, priced at INR 80.24 lakhs, represents a major strategic decision for BLS International, aimed at growing its customer base and strengthening its visibility worldwide.
With more than twenty years of expertise in organizing golf tournaments, SLW Media will enhance BLS International’s wide-ranging international activities, which cover more than sixty countries. This merger enables BLS International to blend the expertise in organizing golf events with its primary offerings in visa processing, travel, and accommodation, offering a comprehensive package designed for affluent individuals, businesses, and government authorities. The combination of the two entities is anticipated to spur substantial development in the quickly growing sports and leisure industry.
Shikhar Aggarwal, who serves as both a Joint Managing Director and the leader of the International team at BLS International, shared positive feelings about the merger, saying, “Combining BLS International’s unmatched skill in handling extensive customer networks with SLW Media’s deep knowledge in international sports events will take us to a significant level of growth in our brand value. This collaboration acts as a strong platform to boost our international visibility and secure a leading position on the global arena. Our joint strategy highlights our commitment to innovation and high standards, establishing a new standard for achievement in overseas markets.”
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A representative from SLW Media also expressed this idea, emphasizing how closely their goals match. “We are thrilled about the opportunity to merge with BLS International; our solid foundation in golf and sports management, together with BLS International’s international presence, will form a dominant force in the sports and leisure sector. We anticipate growing our offerings, entering new markets, and providing enhanced experiences to fans of sports.”
This purchase marks a crucial move for BLS International as it continues to grow, setting itself up as a leading entity worldwide in both public service sectors and upscale travel experiences. By combining its sports management efforts with its current range of offerings, BLS International is ready to provide distinctive, luxurious experiences for a worldwide audience, thereby strengthening its position as a significant contender in the global arena.